The Founders:
JERRITT ELLIOTT
National Championship Volleyball Coach, Jerritt Elliott is known for his success on the court, his accomplishments include:
2012 Division 1 NATIONAL CHAMPIONSHIP
9 Division 1 NCAA FINAL FOURS
2X USA JNT GOLD MEDAL
ANDREA NUCETE-ELLIOTT
2012 Miss Universe Italy Finalist
Italy NT Beach Volleyball Athlete
The Beginning:
Jerritt Elliott story’s start with his frustration of having to constantly stop practices due to his players faulty and broken hair ties. Understanding that all good ideas start with a problem, he set out to create the fist premium customizable elastic hair tie.
We buy clothes that are our size, why not hair ties?
After months of studying, Jerritt learned that the only option on the market was a one size fits all elastic hair tie. In addition the quality was cheap and every brand would stretch out, break and cause damage to hair.
THE WORLDS FIRST PREMIUM CUSTOMIZABLE HAIR TIE WAS ABOUT TO BE BORN
The testing:
Andrea Nucete-Elliott, was one of the first to test them in 2013. She couldn't believe the difference and fell in love with TIY immediately.
Together they started to reach out to their connections and give free TIY's to the most elite volleyball players and athletes in the world. The goal was to test TIY in the most physical and stressful environments an individual could demand of themselves.
In the end, TIY had over 50 Olympians using and obsessing over them. Olympic medals were won and TIY was on the medal stand with them.
After the Olympics, word continued to spread. Athletes, mothers, teenagers and people in the fitness world began to request them from around the globe. Jerritt and Andrea knew they had something special and now it was a matter of execution!
ON SEPT. 3 2018, Jerritt and Andrea OFFICIALLY LAUNCHED TIYLIFE.
SO WHAT IS IT?
TIY LIFE IS THE FIRST PREMIUM CUSTOMIZABLE HAIR TIE!
Our elastic is the stretchiest and most comfortable elastic hair tie anyone has ever experienced. Our durability and strength is truly superhuman. The combination of these materials has corrected every issue that current hair ties on the market cause.
THE RESULTS
No more hair ties that stretch out and break within weeks. No more slipping, headaches, breaking your hair or dents on your wrist.
CUSTOMIZABLE
TIY knows that one size doesn't fits all. At TIY, we care about you. We give you the inspiration and freedom to customize your hair ties to any style and physical activities you need to manage. 1 loop, 2 loop, 4 loop, big loop, small loop.. you decide.
TIY has set out to change the way hair ties are to be worn forever and in doing so we welcome you to join our community.
“SUPPORTS PERSONAL GROWTH THROUGH INVIDUAL EXPRESSION”
