Dre’s Takes: The Power of Color

The strongest movements often begin with the smallest gestures.

Back in 2020, when the world felt uncertain and distant, TIY launched a simple campaign: send a TIY in a specific color, along with a note, to someone you love. It wasn’t clear if the idea would resonate. But what happened next proved the power of small acts.

Women across the country began gifting colors as tokens of friendship, strength, and hope for better days to come. A pink hair tie carried encouragement. A bold hue carried motivation. Each gesture became a reminder that connection and care could still travel across distance.

The Start of the TIY Color Movement

The overwhelming participation sparked something bigger. TIY redesigned its packaging to reflect the emotional meaning behind every color, pairing each one with an uplifting mantra. Suddenly, a hair tie wasn’t just a functional accessory—it carried a story, a message, and a purpose.

This was the beginning of the TIY Color Movement.

From then on, colors became more than style choices. They became ways to support causes, celebrate friends, and show love. Teams, communities, and organizations began uniting in specific TIY colors to make powerful statements about what they believe in.

Why Colors Carry Meaning

Color has always had emotional weight. It can inspire confidence, symbolize resilience, or communicate solidarity. With TIY, those meanings become wearable—something you can carry into your everyday routine.

In October, that meaning shines brightest in pink. Even for those who don’t usually wear the shade, pink becomes a symbol of strength, awareness, and unity. Across the country, groups come together in pink TIYs to honor women whose lives have been touched by breast cancer—directly or through someone they love.

It’s a reminder that what we wear can do more than match an outfit. It can carry a cause, start a conversation, and let someone know they’re not alone.

More Than a Hair Tie

Every TIY is built strong enough to move with you through workouts, practices, and daily life. But beyond performance, each one carries the spirit of connection that started during that early campaign.

A TIY is more than a hair tie. It’s a symbol. A story. A way to share meaning through color.

This October, pink stands for something bigger. But every color in the TIY collection holds its own story—ready to be worn, gifted, and celebrated.

Join the TIY Color Movement. Wear your color. Share your meaning.