That's a Wrap on an Incredible February!

February may be the shortest month of the year, but for Andrea Nucete-Elliott and the TIY team, it was nothing short of monumental. Thank goodness 2024 was a leap year and we got one extra day of awesome packed in!

As we move on to another wonderful month, we are taking a moment to reflect on the whirlwind of achievements, partnerships, and the overwhelming love we've received from our community. We've been known as The Volleyball Hair Tie for a while, and we love how we have been embraced by the running community. It's been a journey of color, connection, and celebration. It's thrilling to share the highlights with you.

A Splash of Peachy Perfection

We kicked off the month with the launch of our newest color - Peachy. This addition to our palette was more than just a new shade; it was a celebration of vibrancy, versatility, and the joy of self-expression. With Peach Fuzz named 2024's color of the year, it hit the scene with a bang! Peachy quickly became a favorite, embodying the warmth and positivity that TIY stands for.

Love was in the Air and Hair this Valentine's Day

Valentine's Day was made extra special this year with our giveaway in collaboration with House of Shan. It was our way of spreading love and appreciation, not just for our products but for the incredible community that supports us. The response was heartwarming, and we're grateful for the chance to touch lives with our little tokens of love.

Making Strides at the Austin Marathon

The Austin Marathon was a milestone event for us. Invited to partner with this prestigious event, we set up a braid bar that became the talk of the town. For every participant who chose TIY hair ties, we offered a unique braiding experience, adding an extra touch of flair and function to their race day ensemble. The enthusiasm was palpable, and before we knew it, we had sold out! This event marked our exciting foray into the running world, a testament to the versatility and appeal of our products beyond the volleyball courts.

A Royal Reception in Kansas City for Triple Crown

The love for TIY didn't stop in Austin. At the Triple Crown in Kansas City, we experienced another sell-out event. The energy and excitement of the attendees were infectious, and our team, flying in from thousands of miles away, was there to witness the magic unfold. Their dedication and hard work were instrumental in making this event a success, and we couldn't be prouder.

Social Media Sensation

The buzz around TIY Products reached new heights this February, with TikTok and Instagram abuzz with tags, shares, and love from our community. No wonder, there was so much to talk about! Seeing our hair ties in action, adorning athletes and enthusiasts alike, and reading the positive feedback has been incredibly rewarding. It's a reminder of the impact we're making, one hair tie at a time.

As we wrap up this incredible month, our CEO, Andrea, couldn't be prouder of the team and the milestones we've achieved together. We at TIY are incredibly grateful for the opportunity to share TIY with the world. The love we've felt this past month has reinforced our love of what we do here: empower women.

Stepping into March, we are so excited about the many more months to come of innovation, collaboration, and success. Our journey into the running world is just beginning, and with the continued support of our amazing community, the possibilities are endless.

Thank you for being a part of our story! Keep on the lookout for our new colors launching soon!