TIY's Journey to Paris: Empowering Women Athletes

Andrea Nucete-Elliott, the CEO of TIY, is heading to Paris this summer! Her mission? To build global relationships within the athletic community, support talented athletes, and empower women athletes with TIY's innovative hair ties.

But TIY is more than just a functional hair tie. It represents empowerment for women in sports. As Nucete-Elliott prepares for her trip to Paris, she is excited to connect with female athletes from around the world and share the message of strength and resilience that TIY embodies.

TIY's journey to Paris is a representation of their ongoing mission to empower women athletes.

Empowering Women Athletes

As a female athlete herself, Nucete-Elliott understands the struggles that women athletes face when it comes to maintaining their hair during intense training and competitions. Traditional hair ties often loosen or fall out, causing distractions and discomfort for female athletes. This inspired her to create TIY – a durable, adjustable, and customizable hair tie specifically designed for active women.

At TIY, we believe true empowerment begins with confidence. For many women athletes, that confidence starts with feeling secure about their gear during intense competition. Our hair ties are more than just accessories—they're a reliable solution for managing hair, allowing athletes to focus on their performance without distractions.

What Makes TIY Hair Ties Special

• Unparalleled Durability: Designed to withstand even the most rigorous competitions, TIY hair ties stay firmly in place without causing discomfort.
• Self-Expression: Our diverse range of styles and colors allows athletes to showcase their personality while representing their country's honor.
• Expert Curation: Each hair tie is thoughtfully designed to meet the needs of top-performing athletes.

Andrea's Mission in Paris

Andrea is not just attending an event; she is on a mission to uplift women athletes globally. Her trip represents a significant step toward building strong connections within the athletic community. She'll be networking with industry leaders and forging international relationships that will benefit TIY and further our mission.

Apart from building relationships within the athletic community, Nucete-Elliott also plans to collaborate with women-owned businesses in Paris. Through these partnerships, she hopes to promote gender equality and showcase the strength of female entrepreneurship.

Safe Travels, Andrea!

We're excited about the future and the positive impact we aim to make in the world of athletics. Follow TIY on Instagram and TikTok to stay updated on Andrea's experiences in Paris and to be part of our mission to empower women athletes worldwide.

Together, we can make a difference, one hair tie at a time! So, join us on this journey and be a part of the TIY community. Let's support and uplift each other as we strive for excellence in sports and beyond.

Thank you for choosing TIY hair ties - the perfect choice for fierce and confident athletes everywhere.

We extend our warmest wishes for a safe and successful trip to our CEO, who is taking time away from her family to champion our cause on a global stage.