TIY Blog
Fluid and alive. Designed to reflect our individuality. Be different. That’s the mantra behind Water, one of TIY’s most loved colors—and for good reason. This isn’t just another shade of blue. It’s calm, powerful, and effortlessly confident. A color that...
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A great workout takes focus — not fighting with your hair tie. Whether you’re sprinting through intervals, lifting heavy, or holding your final yoga pose, the last thing you should worry about is your ponytail slipping, snapping, or breaking strands....
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The strongest movements often begin with the smallest gestures. Back in 2020, when the world felt uncertain and distant, TIY launched a simple campaign: send a TIY in a specific color, along with a note, to someone you love. It...
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When it comes to hair ties, not all designs are created equal. You’ve probably had the same experience most people do: a hair tie that stretches out, snaps mid-workout, or digs into your wrist. That frustration comes from one thing—poor...
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There’s something special about fall. The air gets crisp, the days get shorter, and wardrobes everywhere shift to cozy layers, textured fabrics, and rich, moody tones. This season is all about balance—pairing warmth with depth, comfort with style, and of...
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