2023 Year in Review: TIY Hair Ties Says Thank You
2023 has been an incredible year. In fact, it's our biggest year YET. As we approach the end of it, we want to take a moment to reflect on our journey and how the company has changed and grown. We've grown over 40% and expanded the TIY team to keep up. We could not have done it without our customers, brand ambassadors, partners, employees, and community.
This year marked our first time as a retailer at "A Christmas Affair" in Austin, a milestone we're incredibly proud of. The event funds the Junior League of Austin's mission and allows them to continue empowering women everywhere and serving the Austin community.
We also had the privilege of collaborating with Olympic hopefuls, volleyball players Taryn Kloth and Kristen Nuss (Team TKN), and supporting Lucy Charles-Barclay in her second Ironman championship.
Innovation has been at the forefront of our journey. We launched our first prototype of the refillable TIY, a testament to our commitment to sustainability and convenience. We also entered the Capital Factory Ecosystem, opening up new opportunities for collaboration and growth.
Giving back to our community has always been a core value at TIY. This year, we launched our club fundraising program and initiative to support hopeful athletes who may not have the means to participate in club sports. It makes us so proud to give back to the athletic world and inspire others' journeys.
We also ventured into new partnerships, including our first subscription box and our product placement in our first Austin boutique, Estilo Kids. To help our customers get the most of their ordering, we launched our first box bundle. This was so successful that we sold out four colors in our limited edition collection.
Trends in the fashion and athletic industries inspired the launch of two new colors, Rouge and Boundless Blue.
Rouge - this inspired, fierce, bright shade of red adds flair and drama to make a statement for the wearer and represents our commitment to excellence.
Boundless Blue - this vibrant shade of blue embodies the spirit of limitless possibilities and represents our commitment to constantly push boundaries.
Finally, we launched our affiliate program, providing an opportunity for our community to grow with us. Designed to bring together a diverse community of athletes with various hair types and styles, the program offers a range of partnership opportunities.
As we look back on this year, we are filled with gratitude for your support and enthusiasm for our products. We are excited about the opportunities that lie ahead and look forward to continuing to serve you in the coming year. Thank you for being a part of our journey. Here's to an even more successful 2024!
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