Allure Beauty Box Feature: TIY Hair Ties Make the Cut

Imagine opening your Allure beauty box — one of 90,000 shipped to beauty lovers all across the country — and finding a set of TIY hair ties nestled inside.

The first of its kind not just any hair ties. Pre-looped, ready to wear, instantly iconic. That’s not just a product placement. That’s a statement. TIY just stepped into a room full of the most coveted beauty brands in the world, and honestly? We belong there.

The Story Behind the Feature

Allure Magazine is the authority on beauty. Getting featured in their iconic beauty box isn’t something that just happens — it’s something you earn. TIY earned it by being exactly what modern beauty lovers are looking for: a product that’s thoughtfully made, visually stunning, and built for real life. When Allure curators look for products to include, they look for items that feel special and functional at once. Our pre-looped hair ties — the 4-loop Euphoria and the 2-loop Arctic — checked every single box. No pun intended.

Meet the Products: Pre-Looped Euphoria & Arctic

Two TIY colorways made their Allure debut — and they couldn’t be more perfectly paired. First up: Euphoria. This is the 4-loop version, designed for thicker hair or anyone who loves a secure, multi-wrap hold. Euphoria is lush, vibrant, and full of energy — a colorway that lives up to its name. Then there’s Arctic. The 2-loop edition, built for fine to medium hair, with a clean, cool aesthetic that feels crisp and effortless. Arctic is the kind of color you reach for when you want your hair to look intentional without trying too hard. Both are pre-looped — meaning they arrive ready to wear, no complicated technique required. Open the box, slip it on, go.

TIY Is a Beauty Product (And It’s About Time We Said It)

Here’s something we’ve always known but are thrilled to say out loud: TIY isn’t just an accessory. It’s a beauty product. The moment Allure — the gold standard in beauty media — features something in their curated beauty box, that point is made for you. TIY belongs in the same conversation as your serums, your setting sprays, your favorite dry shampoo. Because what you put in your hair matters just as much as what you put on it. Our hair ties are latex-free, snag-free, and specifically designed not to damage your strands. No creases. No breakage. No hair loss from tight elastics. Just a clean, beautiful hold that works with your hair, not against it.

Why TIY Belongs in Your Hair Care Routine

Think about how much effort goes into keeping your hair healthy. The deep conditioning masks. The heat protectant before styling. The silk pillowcase. The gentle detangling brush. Every choice you make is about protecting your hair and helping it thrive. So why would the last step — how you hold your hair up — be the one place you compromise? TIY was designed to be the final piece of that puzzle. Our hair ties complement every step of a healthy hair care routine. They hold without pulling, style without stressing, and come off without leaving your hair worse than when you started. As one of our customers put it: “I used to think a hair tie was just a hair tie. Then I tried TIY and suddenly my ponytail didn’t give me headaches anymore. My hair stopped breaking. It’s now part of my routine like any other product.” That’s exactly what we’re here for.

Shop the Allure-Featured TIY

Whether you discovered TIY through your Allure beauty Box or you’ve been with us from the beginning — welcome to the beauty routine that actually takes care of your hair. Shop Euphoria, Arctic, and the full TIY collection at tiyproducts.com. Because your hair deserves a tie that loves it back.