TIY Is More Than a Hair Tie. It’s a Movement.

From the sideline to the salon chair, TIY was built on the idea that the small things we wear every day can carry real meaning. A hair tie holds more than a ponytail, it holds a match point, a bad day, a chemo appointment, a survivor’s first 5k. This October we’re turning our platform over to four affiliates who wear pink for reasons that go far beyond fashion.

Why We Wear Pink

We asked members of the TIY community one question: why do you wear pink? Their answers reminded us that community isn’t a marketing word, it’s the whole point of who we are.

Claire: Wearing Pink for Her Aunt

Hi! My name is Claire Davis and when I was in middle school I heard my aunt was diagnosed with Breast Cancer. This was super hard for me because of course you never think it will happen to you and I did not know the lengths of it. I did not get to see her often due to all of the long doctor’s office visits and so on but eventually thanks to wonderful doctors she overcame that cancer. I will let her tell you the rest of her story!

Rae Naff: Wearing Pink for Herself

I learned I was BRCA positive about 10
Years ago when my dad was diagnoses with Stage 4 Melanoma. He had a family
History of BRCA positive who had breast and ovarian cancer. Years later, I found a lump during self examination. I ended up having a preventable double mastectomy 3 years ago - doctor said it was a ticking bomb waiting to go off! I ultimately made the decision to go through the surgery because my daughter, I didn’t want to any chances missing out on life.

Sonny: Wearing Pink for Her Mom

I was going into kindergarten when my mom was first diagnosed which was in 2018. It was very hard for us and then she later had to go into chemo. Me and my brother were both very anxious because we were just children and my brother was in fourth grade, and it was really hard for us not having a mother figure in the house. We only had a father figure. While growing up it always felt like something was missing because we got to see other kids going to the park, going out to dinner, or even going on walk with their mom while we couldn’t. My mom is finally cancer free and living her best life!

Avery Perry: Wearing Pink for Her Aunt Jackie

My aunt had triple negative breast cancer, and so they had to do a double mastectomy. I remember seeing her before the surgery and just being so scared of what would happen, but I couldn’t be happier now. We talk all the time and I feel like we have grown so much closer and I just love her so much!

Brenda (Mylee’s Grandmother): Why She Wears Pink

In early spring when I got the news, I began noticing pink everywhere as never before in my life. My daughter began our mission of pink --socks, jackets, tops, coffee cups, cell phone holders, gloves, caps, hats, all kinds of pins, my purse... even my undies are pink!
Why pink catches my eye, I guess it is the symbol of hope and determination of those ahead of me in the fight.
By fall it is time for my first race in October. 1 had no idea I would be sitting in a sea of pink caps and shirts, or the emotion that would fill that day.
Now I know when you come to my house for Christmas and see my tree all covered in pink, it will touch your heart because you will now see
"Pink in a Different Light."

Ryley: Wearing Pink for Her Mom

My mom was diagnosed with breast cancer when i was 10, and it was one of those things you never thought would happen to someone you love. My mom underwent surgery, chemo, and radiation and thankfully made it out on the other side cancer free! My mom was so strong throughout the whole process, and never made me feel as if something was truly wrong. We have taken a love to the color pink and every October love to rep it in any way we can. Pink can come off with a bad rep as a “girly” color, but to us pink represents strength!

Wear Your Pink With TIY

TIY’s pink and rose-tone hair ties are built the same way every TIY tie is: no metal clasps to snag hair, no slipping mid-workout, and color that holds up wash after wash. Wearing pink this month is easy when it’s already part of the gear you reach for every day, whether that’s game day, gym day, or just a Tuesday.

Join the Movement

Breast Cancer Awareness Month is a reminder of why TIY exists: to bring people together around something bigger than a ponytail. Whether you’re wearing pink for a mom, a teammate, a survivor, or yourself, we want to see it. Tag @TIY_Products and share your reason for wearing pink, because every story added to ours makes the movement stronger.

Breast Cancer Awareness FAQs

Why is pink the color of Breast Cancer Awareness Month?

Pink has been the official color of Breast Cancer Awareness Month since the mid-1990s, chosen to symbolize hope for everyone affected by the disease.

How can I get involved with TIY’s Breast Cancer Awareness efforts?

Wear TIY’s pink hair tie collection, share your own reason for wearing pink using #TIYPink, or follow our affiliates for more on how they’re honoring survivors and loved ones this October.