Back Where It Started: TIY at Triple Crown Volleyball Tournament

There are tournaments… and then there’s Triple Crown.

For TIY, this isn’t just another stop on the calendar. It’s where our story really began — in crowded convention centers, on championship courts, and in the middle of chaotic, beautiful volleyball weekends where athletes are playing back-to-back matches and hair has to hold up just as much as they do.

Where Performance Meets Pressure

Triple Crown is intense. The stakes are high. The energy is unmatched. Athletes are diving, swinging, blocking, celebrating — and doing it all under bright lights and long days.

That’s exactly the environment TIY was made for.

Before we were shipping nationwide.
Before lookbooks.
Before color drops.

We were here — watching athletes constantly re-tie their hair, deal with slipping elastics, and fight distractions that had nothing to do with the game. TIY wasn’t created in a boardroom. It was created courtside.

And coming back each year reminds us of that.

Full-Circle Moments

Walking the floor at Triple Crown feels different for us. There’s history here. There are returning athletes who tell us:

“I’ve been wearing TIY since I was 13.”
“This is the only thing that doesn’t give me a headache.”
“My whole team switched.”

Some of those girls are now seniors. Some are playing at the next level. Some are shopping for their younger sisters.

That’s the magic of building something inside the community you serve.

More Than a Booth

Setting up at Triple Crown isn’t just about selling hair ties.

It’s about:

• Tying hair before a big match

• Hyping up nervous athletes

• Meeting parents who’ve followed TIY for years

• Seeing our colors in the wild across hundreds of courts

We get to watch confidence in motion. And that’s always been what TIY stands for.

Why It Still Matters

In a world of constant growth and new opportunities, coming back to where it all started keeps us grounded.

Triple Crown reminds us:

• Why performance matters

• Why comfort matters

• Why women and girls deserve products built for them

• Why community is everything

It’s easy to scale a brand.
It’s harder to stay connected to the athletes who built it with you.

This tournament is our reminder to always choose connection.

From Then to Now

TIY started in the middle of volleyball chaos — and it’s still here because of it.

Every time we show up at Triple Crown, it feels like coming home. And every athlete who stops by reminds us that what started as a simple solution to slipping ponies became something bigger:

Confidence.
Performance.
Support.
Community.

If you saw us there this year — thank you.
If you tied your hair with us before a match — we were cheering.
And if you’ve been with TIY since those early Triple Crown days, you’re part of our foundation.

Here’s to where it started. And to everywhere we’re going next. 💛