Behind the Allure Summer 2026 Beauty Box Color Combo: Euphoria and Arctic

Behind the Color: Euphoria

Some colors are made to blend in. Euphoria was never going to be one of them.

What Makes a Color “Euphoria”?

Every TIY colorway starts with a feeling, not a swatch. Euphoria is part of our OGs, and it  was built around a specific kind of energy: the rush of a personal record, the high of a summer night that goes exactly right, the moment right before something great happens. It’s vivid, warm, and unapologetically alive. Where some shades whisper, Euphoria is designed to be felt the second you put it on.

The Story Behind the Name

Choosing the initial 14 colors that we launched TIY with; a neon hot pink was a must, Overtime, I  wanted a hue that matched the confidence of the woman who reaches for it. This is the tie for the woman who moves fast, trains hard, and doesn’t dim herself down to fit the room. The name isn’t decoration. It’s a description of exactly how it’s supposed to feel to wear it.

How to Style the Euphoria Colorway

Euphoria was made to keep up with real movement, so lean into that. Wrap it high and tight for a workout ponytail that won’t budge through a full set of intervals, or use the extra loops to secure a thick braid before a long travel day. For an evening look, double it around a low bun for a pop of color that reads more “statement piece” than afterthought. Because Euphoria is bold, it also works as a wrist stack layered with a neutral shade for daytime, then slid down into hair for a night out.

Why TIY Hair Ties Are Different (And Why It Matters for This Colorway)

A vibrant color only means something if it survives real wear, and that’s where the 4-loop design earns its place. Built latex-free and snag-free, Euphoria holds thick hair securely without the tension headaches or breakage that come from stretching a single elastic too far. It’s engineered to stay vibrant through workouts, humidity, and dozens of washes, so the color you fall for on day one is still there on day one hundred.

Shop the Euphoria Colorway

Euphoria made its debut alongside Arctic in TIY’s Allure Beauty Box feature, and it’s here to stay for those who want it. If a hair tie that matches your energy sounds like exactly what’s missing from your routine, shop Euphoria now at tiyproducts.com.

Behind the Color: Arctic

Some colors ask for attention. Arctic doesn’t have to.

What Makes a Color “Arctic”?

Arctic, also part of the OG color palette, was designed around restraint, the kind of cool, clean confidence that doesn’t need to raise its voice to be noticed. The pureness of a hue of white, makes me always think of moonlight, a crisp exhale, a look that feels put-together without looking like it tried. It’s the colorway for the days you want your hair to feel effortless and intentional at the same time.

The Story Behind the Name

Arctic, originally was called snowflake. The name that followed, established the feeling of a color that gives a cool, crisp, a little untouchable mood. It’s the counterpart to bolder shades like Euphoria, proof that TIY colorways don’t have to be loud to make a statement. Arctic is for the woman who wants her hair tie to look considered, not accidental.

How to Style the Arctic Colorway

Because Arctic is built for fine to medium hair, it’s made to hold securely without adding weight or bulk. Wear it on a sleek low ponytail for an office-ready look, or wrap it around a half-up style when you want texture without letting your hair take over the moment. Arctic also pairs beautifully with warmer, richer colorways worn together on the wrist, letting the cool tone act as a neutral that pulls the rest of your stack together.

Why TIY Hair Ties Are Different (And Why It Matters for This Colorway)

Fine and medium hair is often the most prone to hair-tie damage: overstretched elastics that slip, snap, or leave a crease behind. Arctic’s 2-loop design solves for that directly, holding securely without pulling or overcompressing your strands. Latex-free and snag-free, it’s built to come out clean at the end of the day, no crease, no breakage, no compromise on how your hair looks after.

Shop the Arctic Colorway

Arctic made its debut alongside Euphoria in TIY’s Allure Beauty Box feature, proof that quiet confidence gets noticed too. Shop Arctic now at tiyproducts.com and see what effortless is supposed to feel like.