Behind the Color: Chili

Sassy. Spicy. A Bit Badassy.

At TIY, every color tells a story—and Chili is straight fire. She’s bold, unapologetic, and designed for the days when you want to turn heads, make moves, and feel unshakably you. Welcome to the latest chapter in our color drop series, where we dive into what each hue means, why we made it, and how we see you rocking it.

“Wear when feeling on fuego, needing a daily win.”
That’s the mood. That’s the mantra.

The Inspiration Behind Chili

Chili was born out of a need for boldness.
We wanted a shade that captures confidence on your best days—and gives you a boost on the not-so-best ones. This deep, fiery red is more than just a pop of color. It’s energy. It’s attitude. It’s that feeling when you walk into a room and know you’ve got that main character glow.

It’s also rooted in functionality. Our hair ties are made to move with you, so why not make a statement while you're at it?

What Chili Represents

Power. Passion. Presence.
Red has always been a color that commands attention, and Chili takes that legacy to the next level. It's spicy and vibrant without being overpowering—because confidence doesn’t have to shout to be heard.

This isn’t a color for sitting back.
It’s for the go-getters, the risk-takers, the goal-chasers.

Chili says:

• “I’m here.”

• “I showed up.”

• “And I’m not toning it down for anyone.”

Who Chili’s Made For

Let’s be real: you’ve got a lot going on.
Morning workouts. Endless to-do lists. That afternoon slump. Whether you’re heading to the gym, showing up for your goals, or just want to feel a little extra fly running errands—Chili’s your girl.

She’s:

• The pick-me-up color when you need a boost.

• The stylish flex that levels up a simple outfit.

• The spark you throw in your hair when you need to feel something before that meeting or sweat sesh.

The Mantra:

Sassy. Spicy. A Bit Badassy.

These three words are more than a catchphrase—they’re a mindset. A daily reminder to show up boldly, live unapologetically, and carry that spicy energy into every room you enter. Chili wasn’t designed for blending in. She’s here to help you turn the volume up on your confidence and channel your inner fuego, even on days when you're not quite feeling it.

Maybe it’s before a big meeting. Maybe it’s mid-workout when you’re digging for that last bit of strength. Or maybe it’s just a Monday that needs a little more you. Chili is that touch of power you throw in your hair when you want to feel like the fiercest version of yourself. No filter needed—just fire.

Style It, Own It, Share It

At TIY, we believe what you wear should make you feel something. And when it comes to Chili, we want that something to be undeniable. Our favorite part of every drop is seeing how you bring it to life—whether that’s at the gym, out with friends, or in the middle of your morning hustle.

So when Chili lands at your door, wear it loud. Show us how you style it. Tell us how it made you feel like the main character in your own story. Post a pic, leave a review, and let the world know you brought the heat and then some.

Final Thought: Don’t Sleep on This Drop

Chili isn’t just another red. She’s the red. The kind that lifts your vibe the second you tie her up. But like all TIY color drops, she’s limited—so if you’ve been waiting for the perfect pop of color to match your no-nonsense energy, this is it.

Treat yourself. Gift a friend. Or snag one for those days when you need to walk into the world and remind it who you are. Either way, Chili’s here—and she’s bringing the heat.