Behind the Color: Rosé

Rosé is joy with intention. A little playful. A little elevated. It’s the reminder that life doesn’t have to be so serious to be meaningful—and that showing up with a lighter heart is still showing up strong.

At TIY, color is more than how something looks. It’s how it makes you feel when you reach for it, when you tie your hair back, when you take a breath before the next rep, point, or step forward. Rosé carries the kind of energy that feels celebratory without being over the top. Effortless, confident, and full of warmth.

The quote on the back says it best:
“Cheers to you, today and everyday.”

Because celebration isn’t reserved for podium finishes or highlight moments. It’s for the everyday wins—the early mornings, the late nights, the quiet discipline, the decision to keep going. Rosé honors the journey just as much as the outcome.

This is the color you wear when you’re feeling cheerful and want to lean into that energy. But it’s also the color you choose when you need laughter, lightness, and a reminder that joy can coexist with hard work. On days when things feel heavy, Rosé brings softness. On days when you’re flying, it keeps you grounded in gratitude.

Rosé reflects the heart of TIY: supporting women in motion, in competition, in recovery, and in life. It’s feminine without being fragile. Strong without being serious. A color that moves with you—never against you.

Wear Rosé as your permission slip to smile a little more, laugh a little louder, and celebrate yourself exactly as you are.

Cheers to you—today, everyday, and always.