Cool. Confident. Customizable. Why Water Is a TIY Essential

Fluid and alive. Designed to reflect our individuality. Be different.

That’s the mantra behind Water, one of TIY’s most loved colors—and for good reason. This isn’t just another shade of blue. It’s calm, powerful, and effortlessly confident. A color that captures motion, mindset, and everything that makes TIY different.

After months of requests, Water is finally back in stock, ready to bring its energy back into your routine. Whether you’re hitting the gym, heading to class, or winding down after a long day, this blue performance hair tie moves with you every step of the way.

The meaning behind Water

Water has always been about flow—adapting, balancing, and staying strong under pressure. That’s why it resonates with athletes, creators, and movers alike. It’s not about perfection. It’s about presence.

The color itself is cool-toned, modern, and versatile, pairing easily with anything in your rotation. It’s the blue that looks just as good with a power pony at practice as it does looped around your wrist when you’re off the court.

Pair Water with natural shades like Earth or Cacao for a grounded, everyday look. Or make it pop next to bold hues like Rhapsody or Fiesta when you want your style to make a statement. It’s the kind of color that never feels out of place—because it’s designed to fit you, your way.

Built for athletes, designed for everyone

What makes TIY different isn’t just how it looks—it’s how it performs. Every color, including Water, is crafted from TIY Fabric®—13X stronger, 2X stretchier, and buttery soft.

This isn’t your average elastic hair tie. It’s a customizable performance hair tie that you can adjust to your perfect fit. It’s built to handle everything from high-intensity workouts to long travel days without slipping, snapping, or losing its stretch.

No creases. No breakage. No pulling. Just a secure, comfortable hold that moves as fluidly as you do.

Because when you’re training, competing, or creating, your hair tie shouldn’t be the thing holding you back. It should be part of what keeps you moving.

Customizable to fit your life

The “Tie It Yourself” difference means Water isn’t one-size-fits-all—it’s made to be tied by you. You decide how tight, how long, and how strong.

• One loop: Perfect for thinner hair or when you want a looser fit.

• Two to three loops: Ideal for thicker hair or high-impact workouts.

• Custom cut: Create the exact length you want for your ponytail, bun, or braid.

This simple customization gives you complete control over comfort, tension, and style—something traditional hair ties can’t offer. It’s why so many athletes, fitness lovers, and active women are switching to TIY hair ties and never going back.

A color that reflects individuality

Water isn’t just about looking good—it’s about feeling aligned. The quote printed on every package says it best:

“Fluid and alive. Designed to reflect our individuality. Be different.”

Those words are a daily reminder that strength doesn’t have to be rigid. That being flexible, adaptable, and open to change is part of what makes you unstoppable.

So, when you tie your hair back with Water, you’re not just putting on a hair accessory—you’re embracing a mindset.

Wear it when you’re feeling alive.
Wear it when you’re needing encouragement.
Wear it when you want to feel centered, confident, and unapologetically you.

How to style Water

The beauty of Water is in its versatility. You can keep it subtle or make it the center of your look. Here are a few ways to style it:

• For training: Loop twice for a secure, high pony that stays in place through every rep.

• For everyday wear: Pair it with your favorite athleisure set for an easy, pulled-together vibe.

• For a statement look: Stack it with other TIY colors—try pairing with Sangria or Austin for a mix that feels bold and intentional.

• On your wrist: Let it double as an accessory—it’s sleek enough to wear between workouts or errands.

Back in stock and here to stay

After months of requests, Water is finally back, and it’s better than ever. Built for movement, designed for comfort, and made to reflect individuality—it’s the color that reminds you to keep flowing, keep growing, and keep being different.

Shop Water 
Cool. Confident. Customizable. And 100% you.