Earth Day with TIY: Strength, Sustainability, and Style That Lasts

At TIY, every detail we design—every loop, every color, every material—has purpose. This Earth Day, we’re celebrating the ways small choices lead to meaningful impact. Whether you’re tying up for a workout, a hike, or a daily win, TIY hair ties are built to last, reduce waste, and support your strong, sustainable lifestyle.

Built to Last. Designed to Protect.

The average hair tie breaks after just a few wears. Not TIY. Our patent-pending design locks in your ponytail while protecting your strands—no more breakage, no more waste. And because you customize the loop count to your hair type, you get the perfect fit every time. Durable, re-wearable, and endlessly reliable, TIY is performance gear for your hair.

Less Toss. More Purpose.

Most hair ties end up in landfills. Ours don’t. TIY hair ties are designed to stand up to your routine—whether that’s deadlifts, dance class, or daily errands. Fewer replacements mean less waste, and that’s a win for you and the planet.

Earth-Inspired Shades

Our Earth-inspired shades are more than just a look—they reflect the strength and spirit of the planet. Each color is designed to evoke grounded energy, bold movement, and natural beauty:

• Earth – Connected. Beat to the rhythm of the earth.

• Air – Pure. Can't live without it. 

• Forest – Present. Grounded in the roots closest to your heart. 

• Jungle – Untamable. Dare to be wild and free. 

• Water – Alive. Reflect your individuality. 

These shades are for the movers, the changemakers, and anyone who wants their style to stand for something.

Strong Choices Start Small

Sustainability doesn’t have to be complicated. Choosing a product that’s built to last, gentle on hair, and better for the planet is one small shift that adds up over time. With TIY, your go-to hair tie becomes a daily decision you can feel good about.