Introducing Fiesta: The Color of Summer Celebration

The sun is out, the music is loud, and the season of celebration is officially here. 
Just in time for summer, we’re thrilled to welcome Fiesta to the TIY family—a bold new color designed to channel joy, connection, and the kind of energy that makes memories.

More than just a hair tie, Fiesta is an invitation:
“Gather, sing, dance and celebrate.”
That’s the quote you’ll find on the back of every Fiesta pack—and the heartbeat of what this color represents. Whether you're reconnecting with friends, heading to a concert, or soaking up golden-hour sunsets, Fiesta is made for the moments that bring us closer to ourselves and to each other.

Why We Created Fiesta

Each TIY color is thoughtfully crafted to represent a feeling, a mood, or a mindset. Fiesta was born from the desire to embrace life more fully—to stop and celebrate the now.

We all need that reminder sometimes: to take a break from the rush, to be present, to enjoy.
And what better time to do that than summer?

Fiesta was created for the season of rooftop gatherings, weekend getaways, impromptu dance parties, and long, laughter-filled nights. It’s about stepping into the vibrant parts of life—color, connection, celebration—and wearing them with confidence.

Wear Fiesta When...

• You’re feeling bold and full of energy

• You need a reminder to reconnect with your people

• You’re heading to the beach, the mountains, or your best friend’s backyard

• You want your hair tie (or wrist stack!) to say: I’m here for the good times

Like every TIY, Fiesta is made with our signature design that protects your hair and eliminates the pulling, breakage, and slipping of traditional hair ties. It’s stretchy, strong, and designed for movement—so you can dance like no one’s watching and trust your hair will stay put.

The Power of Color + Intention

At TIY, every shade is more than a color—it’s a reminder. A mood. A vibe.
We believe what you wear, even in your hair, should uplift you. That’s why each TIY pack includes an intentional quote tied to the color’s meaning—so you can choose what you need most that day.

Fiesta’s quote—“Gather, sing, dance and celebrate”—is a prompt to live with more joy and intention, and to surround yourself with the people, places, and energy that make you feel most alive.

Let This Summer Be Your Fiesta

This season, show up in color. Make space for joy. Embrace connection.
Let Fiesta be your reminder that life doesn’t need to be perfect to be worthy of celebration—it just needs to be felt.

So wear it in your hair. Stack it on your wrist. Share it with a friend.
And let the celebration begin.

Ready to make Fiesta your summer color?