Paint the Town Red: TIY's Empowering Shades for Every Mood

Red is a color that instantly makes a statement, tells a story, and sets the mood. It’s bold, it’s fierce, it turns heads, and we love it. 

We wear red to stand out, not blend into the background. 

TIY hair ties are the modern hair accessories that empower you to be your authentic self. Let’s get sentimental and talk about what our red collection can do for you.

The Psychology of Red

For centuries, red has been associated with emotions like passion, energy, boldness, and power.

Ever wonder why red carpets symbolize celebrity entrances or why athletes wear red to feel unstoppable? Red evokes strength and determination, making a bold statement that can't be ignored.

It's the color of unapologetic confidence—the color you wear when you want to be seen, heard, and remembered.

Research shows that red can actually influence your emotions and performance. Wearing red can boost feelings of excitement, courage, and self-assurance. And that's exactly what TIY is all about – empowering you to express yourself through every detail of your look, right down to your hair tie.

"Your hair tie isn't just functional, it's a mood-boosting accessory." - Andrea Nucete-Elliott, CEO of TIY Products

We Love Our Reds

"Your hair, your rules—loop it high, braid it bold."

TIY hair ties are designed to bring out your inner warrior. We’re just as passionate about our red collection as we are about all our colors. Each shade is carefully designed to tap into different parts of your personality. 

Because your hair tie should match your vibe, not tone it down.

Here are our signature red hues, each crafted to work as hard and shine as boldly as you do:

• Vino: Delicious and complex, this deep red is perfect for when you're feeling multifaceted and need to be bold. It's the color of confidence and sophistication.
• Fire: As the saying goes, "Strong women are forged by the fire they walk through." Wear this vibrant red when you're feeling limitless and need a reminder of your inner strength.
• Sangria: Different tastes for different places. This playful red is ideal for when you're feeling flavorful and need a burst of color in your life. It's the perfect companion for your adventures.

How to Mix and Match Red TIY Hair Ties

Here’s how to incorporate TIY’s bold reds into your outfits effortlessly:

• Pair with Monochrome – Tie a red hair tie around a sleek black ponytail for a chic, minimalist look.
• Pop of Color for Athleisure – Add a bright Fire tie to elevate your favorite hoodie-and-leggings combo.
• Classic Contrast – Pair a Vino tie with warm neutrals like beige, cream, and brown for a sophisticated edge.
• Evening Glam – Use Sangria to add drama to casual braids or updos when heading out for dinner or drinks.

A Peek at Our Newest Red Hue—Chili 🌶️

There's something new—and extra spicy—cooking in our red collection. Meet Chili, a bold and fiery hue inspired by the fearlessness of women who conquer every challenge that comes their way.

Although we planned to launch Chili this month, we chose to delay its release as we focus on supporting Los Angeles firefighters battling devastating wildfires.

We'll continue to support through our participation at the Volleyball Triple Crown in Kansas City this month.

Visit our booth to check out our special LOVB ombre strands, with proceeds going towards wildfire recovery.

💬 Want to help, too? Donate to the LA Fire Department and support their amazing efforts.

🏐 Catch us at the Volleyball Triple Crown! Event Info

Shop our red collection and bring out your inner passion. Wear it and wear your heart on your sleeve. Each TIY red is more than just a hair tie – it's a statement, a mood booster, and a reminder of your inner strength.

And don't forget to stay tuned to our social media channels for updates on Chili – a hue as bold as the women who inspire it. Sometimes, the best things are worth the wait... and trust us, this one's smoldering.