The Hair Tie That Supports Hair Health: What TIY Is Made Of—and Why That Matters

Healthy Hair Starts at the Root—But It’s Also in the Details

If you’ve ever dealt with breakage, thinning, tension headaches, or persistent ponytail dents, your hair tie might be doing more harm than good. Traditional elastics are often made with low-quality materials that pull, snag, and stress your strands. And while they might seem harmless, repeated damage from something as simple as a hair tie can lead to long-term hair health issues.

TIY was created with a different approach—one that centers on hair wellness from the inside out. By reengineering what a hair tie can be, TIY offers a smarter, safer way to secure your hair—while supporting its health, strength, and resilience every day.

The TIY Difference: Materials That Protect Your Hair

TIY hair ties are made from a proprietary elastic core wrapped in a smooth, premium sheath. This combination creates a band that’s 2x stretchier and 13x stronger than traditional hair ties, but without the damaging materials.

Unlike drugstore hair ties, TIY contains no metal to catch or tear at strands. It’s completely latex-free, which helps prevent irritation, breakage, and allergic reactions—especially along the scalp or hairline. There’s no cheap plastic or stiff rubber to weaken your strands over time. Instead, you get a soft, high-performance band that maintains elasticity and tension without pulling or fraying.

That means less breakage, less shedding, and less tension where your hair is most vulnerable.

Why Hair Health is All About Friction, Tension, and Consistency

Hair damage doesn’t always come from heat or chemicals. Everyday habits—like tying your hair too tightly, using rough elastics, or constantly readjusting a slipping ponytail—can lead to gradual thinning, frizz, and split ends. Especially at stress points like the crown, edges, and nape of the neck.

TIY is designed to eliminate that risk. The smooth material reduces friction, while the customizable fit lets you control the tension. No more too-tight loops that stress the follicle. No more sliding elastics that force you to retie your hair multiple times a day. Just consistent, gentle support that protects your strands while keeping your style in place.

Designed to Fit Your Hair, Not Force It

A key part of supporting healthy hair is listening to what your hair needs—and that includes how tightly you tie it back. TIY lets you customize your loop count for your texture and style. Use fewer loops for fine or fragile hair to avoid pulling. Add more loops for thicker or textured hair to get a secure hold without resorting to aggressive tension.

This approach minimizes the damage caused by one-size-fits-all bands. Instead of forcing your hair into an uncomfortable style, TIY adapts to your natural volume and pattern.

Built to Last—Because Healthy Hair is a Long Game

Hair health is a journey, and your accessories should be built to support it. TIY’s durable design means each tie can last for months—maintaining its hold, stretch, and softness over time. No more cycle of overstretched bands or broken ties. No more quick fixes that lead to long-term damage.

Consistency is key when it comes to hair wellness. TIY was made to offer that steady support, no matter your routine.

A Hair Tie That Supports Confidence—Not Just Style

TIY was co-created by Andrea Nucete-Elliott, a professional athlete and beauty industry expert, to meet the real needs of real women. Her goal was to build something that protected hair without sacrificing performance or style. For Andrea—and for TIY—it’s not just about how your hair looks, but how it feels, and how you feel wearing it.

When you invest in the health of your hair, everything else follows. Your confidence. Your comfort. Your everyday flow.

Small Change, Big Impact

The best part? Supporting your hair’s health doesn’t have to mean a complete overhaul. Sometimes, it starts with something as small as your hair tie. TIY makes that shift easy, offering a high-quality solution that’s as thoughtful as it is powerful.

If you’re ready to stop settling for hair ties that damage your hair and start building habits that protect it, TIY is the place to begin.

Support your strands. Protect your hair.