Dec 03, 2025

TIY Gets the ESPN Spotlight: The Hair Tie Changing the Game in College Volleyball

This week, something huge happened for TIY — the kind of moment you don’t plan for, but you work your ass off to earn.

ESPN featured TIY in its coverage of the 2025 NCAA Volleyball Tournament, spotlighting how players across top programs are choosing our hair ties on the biggest stage in college sports. From the pre-match tunnel to the final point, TIY showed up exactly where we built it to be: on the court, with women who play hard, compete harder, and need gear that can keep up.

And honestly? We’re still taking it in.

Why This Moment Matters

For years, women’s sports have been rewriting what power, presence, and performance look like. And TIY has been right there with them — engineered by a Division I athlete who was sick of hair ties snapping mid-set, sliding out mid-rep, or stretching out on day two.

Seeing TIY called out on ESPN isn’t just a brand milestone. It’s validation of everything we’ve believed from day one:

If you build better gear for women athletes, they’ll take it everywhere — all the way to championship weekend.

The article even highlighted how players have been turning to TIY for reliability during the most high-pressure matches of their careers. That’s not an ad. That’s not a sponsorship script.
That’s real players choosing what works.

Built for the athletes who never slow down

Volleyball is one of the fastest-growing sports in the country — and if you’ve watched these athletes move, you know why. The speed, the physicality, the explosiveness… everything is high-intensity. Their hair tie has to be, too.

TIY’s showing up on this stage because:

It doesn’t slip when you’re diving for a dig.
It doesn’t snap when the match goes long.
It doesn’t stretch out when the pressure cranks up.
It looks clean, strong, and put-together — even in five-set battles.

We built TIY for exactly this level of play. Seeing it perform on a national broadcast? That’s the good stuff.

A win for women who demand more from their gear

This feature is bigger than TIY. It’s about representation — showing women and girls everywhere that their performance gear matters. Their experience matters. Their needs deserve innovation.

For too long, hair ties have been an afterthought.
TIY is proving they’re equipment.

Equipment worthy of elite athletes.
Equipment worthy of the spotlight.
Equipment worthy of ESPN.

What’s Next

TIY isn’t slowing down. If anything, this moment just lit the fire even hotter.

We’ll keep building, testing, refining, and pushing boundaries — because women deserve products engineered with the same intensity they bring every single day.

And to every athlete who’s worn TIY, recommended it, sworn by it, or taken it to championship weekend:

Thank you. You’re the reason this moment happened.