Why TIY is Replacing Traditional Elastic Hair Ties
Your hair tie should work as hard as you do. Through your workout, through the workday, on the volleyball court, on the dance floor, anywhere you need a strong hold.
There’s a world of difference between the old elastic hair ties you’ve always settled for and the modern, beauty hair tie that is TIY.
TIY hair ties set the pace for durability, comfort, and customization in the hair accessory market today. In this blog, we’ll show you how TIY hair ties are different, and better, than what you’ll get at the drug store.
The Hair Accessory Market is Huge
The global hair accessories market is expected to reach $31.6 billion by 2028. Specifically for hair ties, the market is projected to reach $7.25 billion by 2032. There are a wide range of different products, from scrunchies, fabric hair ties, headbands, clips, and more.
Since elastic hair ties hit the scene in the 1950s, billions have been sold worldwide every year.
Elastic hair ties are typically made of fabric-covered elastic or rubber, sometimes with metal connectors that rip and snag your hair. They break easily, come loose at the worst times, damage hair, and rarely last more than a few weeks under regular use.
Wear one all day and you’ll end up with a massive hair headache, kinks and dents in your hair, and damage from breaking strands.
But, there is a better way!
Head-to-Head: TIY vs Elastic Hair Ties
If you’re tired of settling for whatever hair ties you happen to have lying around or can pick up while you grocery shop, we have a product for you.
TIY hair ties offer a revolutionary alternative, combining durability, comfort, and customization to meet the demands of a modern, active lifestyle.
| TIY Hair Ties | Elastic Hair Ties | |
|---|---|---|
| Customization | Cut-to-fit perfection for your unique hair | One-size-fits-all (aka fits no one right) |
| Durability | Lasts for months, maybe even years | Snaps faster than you can say "ponytail" |
| Performance | Stays put through marathons and HIIT sessions | Slips out before you finish your warm-up |
| Hair Damage | Gentle hold, no breakage | Yanks your hair like it's in a tug-of-war |
| Material | High-tech elastomer core with soft nylon exterior | Basic elastic that degrades quickly |
| Comfort | No-headache, all-day wear | Tight enough to make your eyes water |
| Eco-Friendliness | Less waste, more sustainability | Contributes to landfills one broken tie at a time |
| Style Options | Colors that pop, lengths that customize | Basic black, if you're lucky |
| Price | Investment in your hair's future | Cheap now, costly in the long run |
TIY is built to solve every problem elastic hair ties have caused for decades. Not only do they stay secure through even the toughest workouts, but their customizable design ensures they’re tailored to fit you perfectly. It’s the hair tie you never knew you needed.
Express Yourself the TIY Way
At TIY, we believe hair is much more than just a practical aspect of life; it’s a form of self-expression. Your hair says something about who you are, and your hair tie should reflect that.
With TIY, you’re not just getting a better hair tie—you’re joining a community of athletic, confident women who support and empower each other through every challenge. Whether you’re rocking a bold braid or a sleek ponytail, TIY inspires you to feel your best while tackling your day with confidence.
Choose from vibrant colors to match your personality or your fitness gear. Whether you’re conquering your goals on the trail, in the gym, or at work, there’s a TIY hair tie to suit your vibe.
Ready to join the revolution? Shop TIY hair ties and choose the color that describes you best. Whether you're feeling bold and bright or sleek and sophisticated, there's a TIY that's perfect for you. It's time to tie one on and show the world what you're made of—because with TIY, your hair game is as strong as you are.
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