TIY Blog
You can tell a lot about an athlete by how they handle pressure — and by how their hair tie handles it too.Because when the workout gets tough or the game goes long, the last thing you should be thinking...
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The universal struggle: hair ties that just can’t keep up If you’ve ever had a hair tie snap right before a workout, practice, or game — you know the frustration. It’s a small thing that can totally throw off your...
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Fluid and alive. Designed to reflect our individuality. Be different. That’s the mantra behind Water, one of TIY’s most loved colors—and for good reason. This isn’t just another shade of blue. It’s calm, powerful, and effortlessly confident. A color that...
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A great workout takes focus — not fighting with your hair tie. Whether you’re sprinting through intervals, lifting heavy, or holding your final yoga pose, the last thing you should worry about is your ponytail slipping, snapping, or breaking strands....
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The strongest movements often begin with the smallest gestures. Back in 2020, when the world felt uncertain and distant, TIY launched a simple campaign: send a TIY in a specific color, along with a note, to someone you love. It...
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