TIY Blog
The Best Back-to-School Hair Accessories to Start the Year Strong A new school year means a new routine — and your hair care setup should be part of it. Whether you’re heading back to campus, getting your kids ready...
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Euro summer travel, done right: a slow-travel journey from San Sebastián to Croatia, and the case for trading a packed itinerary for long lunches and unhurried sunsets.
Behind the Color: Euphoria Some colors are made to blend in. Euphoria was never going to be one of them. What Makes a Color “Euphoria”? Every TIY colorway starts with a feeling, not a swatch. Euphoria is part of our...
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Imagine opening your Allure beauty box — one of 90,000 shipped to beauty lovers all across the country — and finding a set of TIY hair ties nestled inside. The first of its kind not just any hair ties. Pre-looped,...
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Where Does TIY Show Up? Everywhere You Do. Picture it: it’s a Sunday morning at a packed farmers market, and as you scan the crowd, you notice it — a flash of color on someone’s wrist. Then again, a bun...
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