TIY Blog
Summer isn't one size fits all. Neither is the way you show up in it. Listen to our Summer Playlist Some summers are about slowing down. Some are about leveling up. Some are about finally, unapologetically taking up space. And...
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If you’re already reaching for TIY every day, this is your sign to be part of something bigger. The TIY Affiliate Program isn’t just about sharing a product—it’s about representing a standard. One that’s built for performance, designed for real...
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We talked about it. We teased it. We built it from the ground up — tested it, refined it, and refused to rush it. And now? It's yours. The Invite-Only Collection is officially live. And it is everything. The Colors...
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The Game Within the Game The College World Series is all about intensity—pressure-packed innings, walk-off moments, and athletes performing at their peak. But if you look closely, there’s something else happening on the field, in the dugout, and even in...
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If you’ve ever had a ponytail slip mid-workout, felt that all-too-familiar headache, or pulled out a handful of hair along with your elastic, you already know—your hair tie matters more than you think. At TIY (Tie It Yourself), hair ties...
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